We got a new design brief from a Auckland Theatre company. They have a strictly minimal iconic brand as the perform high quality one and two handers at The Victoria Theatre in Devonport. Outbox Theatre knew they wanted a graphic poster as photos of the cast in full costume would not be available to well after poster and publicity deadlines had expired. They had adapted the owl and pussy cat show for kids from Edward Lear Classics We needed to create the poster, and make sure it would also work boldly on the internet. The following art bounced about the globe from Devonport and cook street in central Auckland to West Auckland to Europe and back to West Auckland then off to the printers in Glenfield.
Here were the facts we needed to include:
The Owl and The Pussycat
Edward Lear a collection of Nonsense
Written By
Steven Morrison
Music By
Edmund McWilliams, Giva Downey, Geoff Maddox
Directed By Elena Stejko
Starring Anjula Prakash and Mark Mitchinson
July 19th -July 29th
The Victoria Picture Palace Devonport
Outbox Theatre
More information on Edward Lear here
I sketched up a quirky cat and oogling owl. The poster needed to celebrate the timeless characters.
I added a still of my lead actor, how could it start working on another level?
First the Owl & Cat need a peagreen boat.
Erueka I had it. I love it, but its not right.
I fix a slash with details and info but the eyes arent right.
I look at it and try to improve. Its still not right.
Maybe if the characters are looking at the moon?
Yes But the colours are too confusing. Maybe to simplify…
Ahhh thats better.
Do we need the logos?
Maybe we should get the info right.
Ah right colours right logos now can we print.
Hooray we can. Look out for the new show from Outbox Theatre Company at The Victoria Picture Palace & Theatre in Devonport. It opens on July 19th and runs till July 29th. Come along enjoy a great show for kids of all ages.
More information here
http://outboxtheatre.co.nz/2011/06/holiday-theatre-kids-edward-lear/
