Esoap was born in 2002, the brainchild of Steve Morrison, Robert Gilligan and Lisa Schulz. Anne Bilek provided technical support. The original idea was to create a comic serial with product-based characters for a viral email campaign.
Rob was the first to go. He went to Brazil. Lisa went next – Singapore. That left Steve and Anne. So they got married and carried on the business.
You can read more about Steve’s background here, and Anne’s background here.
