We got a new design brief from a Auckland Theatre company. They have a strictly minimal iconic brand as the perform high quality one and two handers at The Victoria Theatre in Devonport. Outbox Theatre knew they wanted a graphic poster as photos of the cast in full costume would not be available to well [...]
Mission accomplished, internet style
If you build it, will they come? Yes, for a while anyway. But building the website is only the first step.
The Barbara Streisand Effect – When Social Media goes Bad
Just because you have a great idea and you have great new digital tools doesnt mean you will get what you want with your social media campaign, and indeed the key as always with content is be original and for god sake tip your hat to your influences. Because if you stray into the [...]
Back to the shadows of childrens TV
She’s not an easy road getting an idea made into a childrens television series, especially in New Zealand. For a start if you want local funding there is really only one date a year in August that NZOA call for funding of the genre. If you are lucky enough to get network interest in [...]
Fandor
The powers that be in the creative (read: content) industries have reacted with stunningly arrogant ineptitude to the disruption of the internet. Instead of whining and suing and bullying and messing with national sovereignty with their IP treaties, they might spend a bit more time and energy figuring out to exploit new content delivery channels. [...]
Using live-stream for collaborating on content
In America I favoured using Livestream over youtube because the control panel and ability to create programs and on-demand folders are super. However in NZ the international bandwidth becomes a problem. Its a fact, the bandwidth in New Zealand is just plain terrible, and with it all the data rich content being funnelled onto the [...]
Great Movie Trailers
Movie Trailers are cultural signposts scattered across the web as touchstones of where we have been and where we can go as an audience. A good trailer finds the movies target audience and expands it. Exciting interest in demographic groups who under normal conditions would have dismissed the film as unappealing. They play before the [...]
Stringer DVD Re-Package
Putting together a package of unreleased material for inclusion with the online release and DVD re-release of Stringer. Spending today in Adobe Bridge collating and screening interviews, production stills, behind the scenes photos and outtakes. First job has been to rework the DVD artwork for cover and disc. Our re-release of the DVD will be [...]
Repacking Stringer for the Web and Beyond
Dusting off the old drives that hold the release cut of my digital feature from 2005 Stringer. Distribution for this movie was appalling mainly at the hands of Arkles Entertainment who are yet to provide me with any real figures regarding the sales and income the movie generated. I continue to occasionally ring John in [...]
