If you build it, will they come? Yes, for a while anyway. But building the website is only the first step.
Getting Traffic – Proper URL and Title Structure
Blogs are great. You go every day or once a week or even once a month and you are systematically opening doors to your website with every word you write. Structuring how you use words on the web is very important for anybody who wants to build a network or just get traffic. Some of [...]
The Barbara Streisand Effect – When Social Media goes Bad
Just because you have a great idea and you have great new digital tools doesnt mean you will get what you want with your social media campaign, and indeed the key as always with content is be original and for god sake tip your hat to your influences. Because if you stray into the [...]
Fandor
The powers that be in the creative (read: content) industries have reacted with stunningly arrogant ineptitude to the disruption of the internet. Instead of whining and suing and bullying and messing with national sovereignty with their IP treaties, they might spend a bit more time and energy figuring out to exploit new content delivery channels. [...]
Communication 101
An open letter to my kids school: I would like to drag the NZ primary education system kicking and screaming into the 21st century. Like many parents, my primary means of communication is digital. Want to let me know something? Send me a tweet. Drop me an email. SMS me. I’ll get the message. I [...]
Chapter VI: A new beginning
The more observant amongst you will notice we’ve redone the site, for the fourth time in eight years. This is a more comprehensive overhaul, finally replacing my home-grown, roll-your-own, teach-yourself-PHP website I’d created in 2002 with a WordPress site. Why’d I go with WordPress instead of a more powerful, flexible CMS like Django, Drupal [...]
Using live-stream for collaborating on content
In America I favoured using Livestream over youtube because the control panel and ability to create programs and on-demand folders are super. However in NZ the international bandwidth becomes a problem. Its a fact, the bandwidth in New Zealand is just plain terrible, and with it all the data rich content being funnelled onto the [...]
Repacking Stringer for the Web and Beyond
Dusting off the old drives that hold the release cut of my digital feature from 2005 Stringer. Distribution for this movie was appalling mainly at the hands of Arkles Entertainment who are yet to provide me with any real figures regarding the sales and income the movie generated. I continue to occasionally ring John in [...]
